About us
Two friends, one goal.
Ruud & Vijay — friends from high school, entrepreneurs, and the people behind Livera.
"How can we help our body cope with a lifestyle in 2026?"
Young & reckless
Ruud and Vijay get to know each other in high school. Just two boys from the same class. They click immediately — and that has actually never changed.
Festivals, friends & bachelor parties
The years that followed: festivals, bachelor parties, nights out. They play sports in between, but social life is central. As it goes when you're twenty. Nothing wrong.
Entrepreneurship together
Driven by a passion for entrepreneurship, they start a sustainable brand. Long days, networking events, pitches, an office, and also employees. They notice that they work well together — but also that the entrepreneurial life takes its toll.
The toll is higher
Towards thirty, it starts to stand out. A night out suddenly costs two days of recovery. Vijay has his blood drawn — his liver values are elevated. Ruud notices that after a night out, he just lies on the couch for a day. The same night out as always. But it feels different.
The conversation that changed everything
In Athens, they really talk about it for the first time. They recognize each other's story. They had already undertaken things together before — so the step to do something together is quickly taken. They dive into the market. What they find: many beautiful packages, few active ingredients. They decide to formulate it themselves.
Vijay notices the difference
Vijay's lever values are going down. He is now regularly at the gym and has more energy than in years. Not spectacular — just noticeably better.
Ruud takes the step
Ruud is running the Rotterdam Marathon. A year later, he is at the start of the Ironman 70.3 in Valencia — 113 kilometers of swimming, cycling, and running. He never imagined he would do it a few years earlier.
Still social. Now also healthy.
They still have drinks. They still go to parties and weddings. But the next morning they just feel good. Friends noticed it. Asked about it. Tried it. Both people their own age and older. At one point it was clear: there is serious demand for this. This is how Livera was born.
Discover our supplements
Our core values
Proof in one
Every ingredient has a reason to be there. No fillers, no empty claims.
Enjoyment is not worth feeling guilty about
Livera was not founded by people who have never drunk. It is the protection. Not the judgment.
Science that you feel
Each ingredient is clinically supported. But the measure is how you feel the next morning.
Made in the Netherlands